Campaign management
From the first brief to the final report, one team runs the campaign.
Markerly has managed creator campaigns since 2012 for consumer brands, agency teams and public-sector programs. We set the strategy with you, find and vet the creators, handle contracts and content approvals, and report on what the campaign delivered.
What we manage
Strategy
Objective, audience, platforms, timing and budget, agreed with your team before any creator is contacted.
Creator sourcing and vetting
A shortlist built around your audience and brand requirements. Every creator is screened for fit and brand safety before you approve.
Outreach and contracts
Creator terms, deliverables and usage rights agreed in writing before production begins.
Content and approvals
Concepts and drafts reviewed against your brief and approved claims, with a named approver at each stage.
Activation
Publishing schedules managed across TikTok, Instagram and the other platforms your audience uses, with paid amplification when it is in scope.
Reporting
Delivered content, live links and performance against the metrics agreed before launch.
Selected work
Texas Department of State Health Services
Assessed people's lifestyle choices, and how much they might bend to government health guidelines if they received the right message.
Bigen
Collaborated with 168 top-tier influencers, each crafting impactful posts to raise awareness for Bigen's diverse product range while emphasizing proper product usage.
Olukai
In the peak of each season, OluKai stepped into the spotlight, igniting a social media wave that bridged style and comfort like never before.
Meow Mix
Collaborated with four top-tier influencers to introduce Meow Remix, a campaign centered around the iconic Meow Mix jingle with a fresh twist, following the new trend of cat bands.
We Don't
Do Ordinary
Have a campaign in mind?
Tell us the audience, the timing and a working budget. We'll talk through the creator approach, the scope and how we'd measure it.